The National Association of Broadcasters (NAB) announced that its technology division, NAB Labs, has invested in Yet Analytics , a Baltimore-based startup that leverages open source technologies using methods originally developed within the U.S. Department of Defense. Yet Analytics provides cutting-edge platforms for the multi-source collection and analysis of human and machine performance data within Fortune 500 companies and other large organizations.
The Department of Defense developed the technology as a way of collecting interoperable data across multiple data sources for use in performance assessment and analysis. The essence of the technology is to simplify and leverage big data analytics, which has many applications in today’s data-driven world. Yet Analytics has applied this technology to improve workforce efficiency and in 2015, the company received the Nielsen Data Visionary Award at TechCrunch Disrupt SF (San Francisco).
NAB Labs’ investment in Yet Analytics is part of its continuing commitment to innovation and the incubation of new ideas. Broadcasters have a history of being adopters of new technologies that solve real problems and offer improved community engagement. The ability to effectively understand and leverage media consumption habits and trends is a vital part of the future of broadcasting and multi-platform distribution, with new media measurement methods impacting business decisions. Through its investment in Yet Analytics, NAB Labs is providing funding for the development of big data and analytics technologies, which are a growing area of focus for radio and television broadcasters as they continue to build out their digital platforms.
The Yet Analytics investment complements other NAB Labs initiatives, such as its recently announced membership in Dingman Center Angels, a University of Maryland-based incubator supporting regional startups; partnership with 1776, a D.C.-based business incubator that provides support for startups in government regulated industries; membership in NCSU’s Center for Innovation Management Studies (CIMS) and NAB’s engagement with SPROCKIT. Working with Yet Analytics, NAB Labs will continue to help foster a pipeline of innovation for its members and the industry.
“The data collection and analysis tools that Yet Analytics has developed offer a range of applications that could provide solutions for broadcasters,” said NAB Chief Technology Officer Sam Matheny. “The technology has the potential to help broadcasters identify workflow efficiencies and provide audience measurement enhancements that detect viewer preferences and facilitate targeted advertising. Yet Analytics puts big data to work for companies — something that is becoming increasingly important for broadcasters in today’s digital media environment.”
“We are very happy to have the support of NAB,” said Yet Analytics CEO Shelly Blake-Plock. “The increase in the number of data sources and the variety of data types now being produced across media and across industries will only continue to grow. It is in this environment that the real-time collection and analysis of performance metrics will provide game-changing insight into the way that businesses function in a fully-immersive digital world.”
– National Association of Broadcasters